People Speak

People Speak is an Adobe Express add-on I designed to help marketers generate tailored marketing copy directly in a design tool. It uses AI (chatGPT specifically) to translate text so that it "speaks" to different audiences. Users can select from a list of out-of-the-box personas, or build custom personas using their own research and analytics.

The team

1 Product designer (me) + 1 indie dev

Meet Sally, Digital Campaign Manager

Sally wants to run digital ad campaigns promoting her fintech company's newest offering, but she can't do that well because:

  1. She needs creative assets

  2. Working with the creative team can takes long

  3. She isn't comfortable writing about finance

Enter: People Speak

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With People Speak, Sally can take full control of her ad creative and produce campaign-ready assets the same day she launches, giving her speed and independence in managing her digital ad campaigns.

With People Speak, Sally can take full control of her ad creative and produce campaign-ready assets the same day she launches, giving her speed and independence in managing her digital ad campaigns.

Say the same thing, but differently

An ad written for gen Xers

An ad written for millennials

What's next?

I need to fix some UI issues and bugs. Once that is done, we hope to support more personas and let our users import a larger set of their own custom personas.