This project was part of Square's local community hackathon 2024. My team won the Best Experience that Drives Customer Loyalty prize ($5,000!)

See it on Devpost

PhotoWall

PhotoWall solves restaurant discovery for diners and marketing challenges for small businesses through user-generated food photography and gamified loyalty referrals. The platform transforms customers into brand advocates, helping restaurants build authentic visual content and customer engagement.

The team

1 Product designer (me) | 1 developers | 1 PM

How it works

Jenn, eats out a lot but always indecisive

She orders from the taqueria across the street. She loves the food and knows she will be back, so she posts on their PhotoWall to earn some points.

Jenn shares her post with co workers

Rita see's Jenn's posts and decides to try it a few days later. She orders through Jenn's referral.

Jenn get's points for each referral.

Rob, the restaurant owner

Has more customers, product photos to promote his products and better engagement with his community.